Getting started
What a newsletter is, what it isn't, and how to start your own
What a newsletter is, how it differs from social media and from an email campaign, and how to start your own with the people who already know you.
Writing to the people who read you
This is where I write about writing to a list that's yours: starting a newsletter, knowing what to tell it, keeping it going when work gets busy, and writing again after months of silence. When I talk about Kai News, I do it with the bias of the person who built it.
More articles
Not disappearing
“I didn't get to write this week”: why a newsletter loses its rhythm and what keeps it going
Why a newsletter loses its rhythm, whether sending less often beats disappearing, and what keeps the relationship with your readers going when work gets busy.
What to say
Christmas message for clients: six examples that don't sound canned
Six Christmas message examples for clients, by email or WhatsApp, that don't read like a greeting card, and how to use December to write to your list again.